Services · FY / 25
Three disciplines,
one operating system.
We don't sell packages. We sell an outcome — engineered by a pod that shares a forecast, a calendar and a number.
01
Paid media
Meta, Google, TikTok, YouTube, Reddit and native. We shape the account around your margin structure, not the platform's default. Bid strategy, catalog hygiene, incremental testing and creative feed on one calendar.
- Full-funnel media planning
- Account restructure & tracking
- Weekly creative-media loop
- Server-side conversion API
02
Lifecycle & CRM
Email, SMS, onsite and push wired into revenue and margin, not opens. Segmentation on behavior and value, not lists. Retention is a growth channel — we run it like one.
- Klaviyo / Attentive / Iterable
- Journey architecture & audit
- Winback, replenishment, VIP
- Contribution-margin reporting
03
Measurement
Server-side tracking, GA4 / Warehouse pipes, MMM lite and quarterly incrementality tests. One number the whole company can defend.
- Server-side GTM / CAPI
- MER, contribution margin, LTV
- Geo-holdout & lift tests
- Weekly forecast & variance