The method
A written plan,
then a boring execution.
Three phases. No mystery. You always know what we're doing, why we're doing it, and what the number should be at the end of the month.
01 / 03
Phase 01
Diagnostic
2 weeks · $6,500 · credited on retainer
We audit the account, the offer, the funnel and the finance. You get a written blueprint with a forecast, a stack and a plan — whether or not we work together.
Deliverables
- Written 40+ page blueprint
- Baseline MER, CAC, LTV, contribution margin
- 12-week test roadmap
- Verdict: hire us, hire someone else, or hire no one
02 / 03
Phase 02
Build
Weeks 3 → 6
We install server-side tracking, restructure media accounts, stand up the creative pod and rewrite lifecycle flows. Baseline set on day one; nothing ships without a hypothesis.
Deliverables
- Server-side GTM + CAPI
- Rebuilt media accounts
- Creative pod live (30–60 assets / mo)
- Lifecycle rebuild in your ESP
03 / 03
Phase 03
Compound
Ongoing · monthly retainer
Weekly forecast, monthly board pack, quarterly incrementality test. The number goes up on a plan — not on a lucky creative or a lucky quarter.
Deliverables
- Weekly forecast & variance
- Monthly board-ready pack
- Quarterly incrementality read
- Named pod, one point of contact